Youth sports are no longer just weekend leagues—they’re shaping the future of communities, economies, and development. This session unpacks the evolving landscape where parks and recreation meet sports tourism, and where mixed-use developments are anchored by sports facilities. Attendees will explore industry trends driving growth, from shifting participation models to community engagement strategies, and learn how these forces create opportunities and challenges. Whether you’re a facility GM or part of the SFC leadership team, you’ll leave with insights to better position our network at the center of community vitality and economic impact.