In today’s connected world, your personal brand is as important as your facility’s. Eric Nemeth, SFC’s national PR and social media consultant will share best practices for building a professional presence on social media, with a focus on LinkedIn as the go-to platform for B2B visibility. Whether you’re a facility GM or part of the SFC leadership team, you’ll learn how to showcase expertise, grow influence, and position yourself as a trusted industry voice—while avoiding the common pitfalls that hold professionals back online.