What if every shift your hourly and seasonal staff worked was also a step toward a long-term career for residents? In this fast-paced talk, discover how Sand Mountain Park & Amphitheater developed “SMPA University” — an internal training and certification program that gives part-time and entry-level employees a clear, structured path to advance their skills and earn promotions. Learn how formalizing workforce development transformed employee retention and engagement, and how recreation venues and cites can apply the same framework to build a stronger, more motivated workforce — turning frontline roles into a gateway to lasting careers, regardless of industry.