Your community already owns the inventory — you just might not know it yet.
Parks, recreation centers, sports complexes, event venues, scoreboards, naming rights, digital signage, jersey programs, and even youth leagues represent real, monetizable marketing assets that cities across the country are leaving on the table. Meanwhile, brands are actively searching for authentic, community-rooted sponsorship opportunities that connect them to the audiences that matter most.

This session flips the script on how municipal leaders think about their facilities and public assets — not just as infrastructure to fund and maintain, but as marketing platforms that can generate revenue, reduce the burden on taxpayers, and create lasting community value.

You’ll hear from leaders who have conducted systematic sponsorship audits of their city-owned and managed assets, built tiered naming rights and sponsorship programs from scratch, and leveraged marketing partnerships to fund capital improvements, programming, and operations that would otherwise require public dollars.

Speakers:

Toby Wyman – Vice President of Partnership, The Sports Facilities Companies

Jeff Philbin – Vice President of Venue Marketing, The Sports Facilities Companies