Name, Image, and Likeness (NIL) is no longer a college sports issue — it’s rapidly reshaping the landscape of youth and high school athletics, and the ripple effects are landing squarely at the facility level. As state legislatures expand NIL rights to younger athletes and brands begin activating deals at tournaments, showcases, and training complexes, venue general managers find themselves at the center of a compliance and opportunity intersection they may not be prepared for.

This session will break down what NIL activity actually looks like inside a youth sports venue — from signage and sponsorship activations tied to individual athletes, to content creation on your courts and fields, to the liability questions no one is talking about yet. A representative from GuardNIL, a platform built to protect athletes and strengthen programs through structured, compliance-ready NIL packages, will walk attendees through how the athlete protection landscape is evolving and what it means for the operators who host these athletes every weekend.

Attendees will leave with a clear-eyed understanding of the emerging NIL ecosystem at the youth level, practical guidance on how to update facility policies and partnership agreements, and a framework for positioning their venue as a trusted, NIL-ready destination for athletes, families, clubs, and event organizers alike.