Designing indoors for what’s next: how early partnership turns four walls into a year-round revenue engine

Indoor venues are the hardest-working real estate in sports. They’ve got to flip from a 12-court basketball tournament on Saturday to a cheer competition on Sunday to a corporate expo on Monday — without skipping a beat or leaving revenue on the table. But the best indoor facilities don’t get there by accident. They get there because the right partners were in the room before the first wall went up.

In this session, experts from Mammoth Construction and SFC will pull back the curtain on what it actually takes to design an indoor facility that earns its square footage — and why bringing a design-build partner in at the concept stage (not after the drawings are done) is the single highest-leverage decision an owner can make. From court configurations and sightlines to HVAC, acoustics, sport flooring, and the support spaces that quietly drive profitability, you’ll see how every early decision compounds into operational outcomes for the next 30 years.

Using case studies, we’ll walk through what worked, what we’d do differently, and how smart, early collaboration between owner, operator, designer, and builder unlocks programming versatility, faster timelines, tighter budgets, and the kind of community-ready venues that book themselves.

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