This will be good

Bennie Reed is a founding member of this will be good, an independent creative agency for brands that want to move faster, grow larger and do things differently. He has more than 18 years of experience in integrated marketing, digital and social strategy, and innovation across retail, CPG, automotive and tech, working with brands such as Walmart, Nintendo, Chick-fil-A, H-E-B, Jeep and The Home Depot.

Bennie spent 12 years helping build Dr Pepper from the #5 to the #2 soft drink brand, overtaking Pepsi and Mountain Dew. Along the way, it delivered eight straight years of growth and became the most engaged beverage brand on TikTok. His work has been honored by Cannes Lions, The One Show and Ad Age, and he was named an Adweek Rising Brand Star in 2018. He also guest lectures on digital strategy and innovation at SMU and Texas Tech.

Outside the agency, Bennie founded Deep Ellum Denim, an award-winning Texas selvedge denim brand featured in Condé Nast and Adweek.

I chose six of the best-known brands from his client list instead of naming all of them, and kept only the biggest awards so the bio stays short. If you need it shorter, the Deep Ellum Denim paragraph is the easiest part to cut.