Attracting residents today takes more than housing supply—it takes a reason to choose your city. This session explores creative, high-impact strategies communities are using to draw in new residents and keep them there. From relocation incentives and remote worker programs to lifestyle-driven amenities, cultural activation, and strong community storytelling, cities are rethinking how they compete for people. Attendees will learn how to position their community as a destination of choice, build momentum through experience and identity, and turn interest into long-term residency and economic growth.