Few sectors have grown faster — or shouldered higher expectations — than youth sports and the communities that host it. In this keynote session, John David, President & CEO of the Sports Events & Tourism Association (Sports ETA), takes stock of where the industry stands and where it’s headed. Drawing on Sports ETA’s State of the Industry research and his vantage point at the head of the sector’s leading trade association, David will examine the forces reshaping youth sports today: the economics of the destinations and facilities competing for events, the pressures facing rights holders and host communities, the role of public investment in sports tourism, and the trends every operator, organizer, and destination should be tracking heading into the year ahead. Whether you book events, manage facilities, or market a destination, you’ll leave with a clear read on the landscape and a sharper sense of where the opportunities are.