Building a successful youth sports program requires more than enthusiasm—it demands smart programming, intentional sequencing, and environments that keep athletes engaged. In this session, leaders from PSM Ice House and Portland Sports Parks share concrete strategies from running NFL FLAG, basketball, softball, and hockey programs, including how to choose which sports to launch, design offerings for all skill levels, and retain athletes long-term. Attendees will learn effective approaches for promoting new programs, overcoming launch challenges, and building complementary multi-sport pathways. The panel will also highlight practical tools and frameworks that help operators move from ideas to execution. You’ll leave with clear, actionable insights to strengthen or launch youth sports programming in any facility or community.