This Playmaker session spotlights human-centered innovation that expands access and impact by listening to community needs and designing for specific life stages to unlock new demand. It covers the launch of pregnant and postpartum water fitness and a low-impact Aqua Dance Fit format; the program design choices that drive safety, retention, and word-of-mouth in underserved segments; and how inclusive design strengthens venue relevance, brand, and recurring revenue—offering a replicable roadmap for category growth through empathy-led design.

December 10, 2025 @ 2:20 pm – 2:40 pm — SFC Mainstage